
Congratulations, you signed a client! Now what? In this episode, we’re breaking down the secret to perfect client kickoff meetings so you and your new client can get started on the right foot.
When it comes to client work, communication is key. The kickoff call sets the stage and makes sure that your client is going to have an amazing experience with you. Listen in to learn the kickoff call strategies you need to set yourself up for success.
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What is a client kickoff call?
A kickoff call with your new client helps you:
- Set expectations
- Align with your project goals
- Set the tone for how you and your client will work together
How to prepare for a client kickoff call
Before your call, you need to gather all of the necessary documents from your client. This includes the deliverables that you and your client agreed upon, signed contracts, proof of a deposit or retainer, and the final deadline for your deliverables.
The goal of a kickoff call is to make sure that the expectations between you and your client are clear. It’s also a great time to build a connection with them, so preparation is key. You need to have all your ducks in a row before going into this call so that your client doesn’t have to worry about a single thing.
Once you’ve gathered your documents, follow these steps to prep for the call:
- Review notes from your past conversations
- Go over their questionnaire answers
- Outline instructions for using the software your client will need to use (such as HoneyBook)
- Create a tentative roadmap with key timestamped checkpoints
- Write down any remaining background questions you have for your client
Bonus tip: make sure you review the names of everyone on the call so you don’t have to ask for them again. Taking the time to know the names of everyone in the meeting will make the client feel seen and start things off on the right track.
The final step to prepare for the kickoff call is to create a meeting agenda. The agenda helps your client know what to expect and gives them the opportunity to bring any additional information as needed. You should include the agenda in the meeting calendar invite.
How to open the kickoff call
You’re finally ready to have your kickoff call! Before you dive into your agenda items, take time to build rapport with your new client. As soon as they join the meeting, warmly welcome them and connect with them.
Get to know more about them and build common ground so that they feel at ease and excited to work with you. You don’t have to overdo it, but it’s important to be genuine with your clients. They need to get to know you as much as you need to get to know them.
An easy way to spark conversation is to look at their social media before the call and find something interesting that you can bring up. For example, maybe they vacationed somewhere that you’ve always wanted to go to or they have unique hobbies you can ask them about.
5 key questions to ask during the kickoff call
- Can you go over the goals and objectives of what you’re looking for in detail?
- Who are the other key stakeholders that I should be aware of when working on this project?
- What are your key performance indicators for the success of your project?
- What is your preferred communication method?
- What is your ideal schedule for check-ins? Would you like an update daily, weekly, or monthly?
You can adjust these questions to fit the type of project you’re working on for your client. If any of their answers aren’t clear, don’t be afraid to ask follow-up questions so you get the information you need.
Next steps after the kickoff call
After the call, send a recap email that briefly goes over everything you covered, the next steps, and a thank you note. Let them know that they can reach out with any additional questions.
Internally, make sure you record the meeting minutes and any important notes for the project. Now you’re ready to move forward with the project!
Important sections of the conversation
[4:29] Next steps after the kickoff call
[0:14] What is a client kickoff call?
[1:13] How to prepare for a client kickoff call
[2:47] How to open the kickoff call
[3:36] 5 key questions to ask during the kickoff call
Episode transcript
I’m going to show you how to conduct a successful client kickoff call. But before we get into it, let’s quickly cover the basics. You’ve signed your first client. Let’s take a moment to celebrate, but now it is time to get to work. What exactly is a client kickoff call? This call is where you’ll be meeting with your new client to set the expectations, align with your project goals, and overall set the tone for how you and your client are going to be working together.
Communication is key when working with your clients and the kickoff call sets the stage and make sure that your client is going to have an amazing experience with you. Now that we know what a client kickoff call is, let’s talk about what you need to do to prepare for it. Welcome to Unbreakable Business, the podcast where we uncover the untold stories behind entrepreneurship.
This isn’t about polished success stories. It’s about the sleepless nights, unexpected roadblocks, and unshakable grit that builds businesses that last. Every week we sit down with entrepreneurs who face All sharing raw, honest conversations about challenges, growth, and the moments that made them unbreakable.
Whether you’re just starting out or chasing your next breakthrough, this podcast is your reminder that you have the strength to keep going. So here’s some things you need to do before the call. Make sure you have all of the necessary documents from your clients. Some of these things will include the deliverables you and your clients have agreed on.
The contracts are signed. A deposit or retainer has been paid and the final deadline when all of the deliverables will be given to the client. So here’s a quick pro tip. You want to make sure that you are clear on the goal of the kickoff call. The main goal of the call is to make sure that your expectations are clear between you and the client.
And this is a great opportunity for you to build a connection with them. So do not take that time for granted. Preparation is key. You want to make sure that you’re coming to the kickoff call with all of your ducks in a row. So your client doesn’t have to worry about a single thing. Here are some quick tips to help you prepare.
Number one, review any notes from your past conversations. Number two, review answers from their questionnaire. This is something that they should have filled out before they booked with you. Number three, outline any instructions for using any type of software your client will need to use like HoneyBook.
Number four, create a tentative roadmap with key timestamped checkpoints and number five, write down any remaining background questions you have for your client. Another quick pro tip, remember to review the names of everyone who’s on the call so you don’t have to ask, remind me what your name is again.
Take the time to know the name of everyone in the meeting and this will make the client feel more seen and start things off on the right track. Next, you want to create an agenda for your client before the call, prepare an agenda and include it in the meeting calendar. So your client knows what to expect.
So they have the chance to bring additional information if needed. Now that we have all of that out the way, let’s get to the best part. Which is finally having your kickoff call. Now, the first thing you want to do is really build rapport with your clients. As soon as your client joins the meeting, you want to be warm and welcoming and just connect with them.
Get to know more about them to make sure that they feel comfortable and excited to be working with you. Find some common ground with them to keep them engaged. You don’t have to overdo it. Be genuine, but most importantly be yourself. One thing I like to do is I love to go look at my client’s social media because if there is a post that’s really interesting or maybe they went on vacation somewhere, I always like to bring those things up in a conversation in a really smooth way.
Of course, it really just sparks that conversation. Or if I notice anything that I have in common with them, whether they have a dog or, you know, we have the same hobbies, really take that time to just do some of that quick research about your client. So it makes it a lot easier to connect with them. Next, you want to ask intentional questions.
There are a number of things that you need to cover. In your kickoff call to make sure that one expectations are clear to your client knows exactly what to expect. And three, they have clarity on the next steps. Here’s some key questions to ask your client to make sure that you have everything that you need to move forward.
Number one, can you go over the goals and objectives of what you’re looking for in detail? Number two, who are the other key stakeholders that I should be aware of when working on this project? Number three, what are your key performance indicators for the success of your project number four? What is your preferred?
Communication method number five. What is your ideal schedule for check ins? Would you like an update daily weekly or monthly? Change this to suit the type of project that you’re working on and last but certainly not least Don’t be afraid to ask follow up questions if their answers are not clear. Now, once you’ve established a relationship with your client and you have everything that you need, what exactly happens next?
Make sure to follow up after your call with a recap email that’s summarizing everything that you’ve covered, the next steps, and a brief thank you note. Make sure to let them know that if they have any additional questions to reach out and ask. Internally, make sure to record your meeting minutes. And any important notes for your project, then start moving forward with your project.
And there you have it. Now you know exactly how to conduct your first kickoff call. Thanks for tuning into Unbreakable Business. If you loved today’s episode, don’t forget to subscribe, leave a review, and share it with someone who needs a little extra inspiration. Remember, no matter what life throws your way, you have the power to keep going and your business can be unbreakable too.
Until next time, keep building, keep growing, and stay unbreakable.