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The SECRET to perfect client kickoff meetings!

Congratulations, you signed a client! Now what? In this episode, we’re breaking down the secret to perfect client kickoff meetings so you and your new client can get started on the right foot. 

When it comes to client work, communication is key. The kickoff call sets the stage and makes sure that your client is going to have an amazing experience with you. Listen in to learn the kickoff call strategies you need to set yourself up for success.

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What is a client kickoff call? 

A kickoff call with your new client helps you: 

  • Set expectations
  • Align with your project goals
  • Set the tone for how you and your client will work together

How to prepare for a client kickoff call

Before your call, you need to gather all of the necessary documents from your client. This includes the deliverables that you and your client agreed upon, signed contracts, proof of a deposit or retainer, and the final deadline for your deliverables. 

The goal of a kickoff call is to make sure that the expectations between you and your client are clear. It’s also a great time to build a connection with them, so preparation is key. You need to have all your ducks in a row before going into this call so that your client doesn’t have to worry about a single thing.

Once you’ve gathered your documents, follow these steps to prep for the call:

  1. Review notes from your past conversations
  2. Go over their questionnaire answers
  3. Outline instructions for using the software your client will need to use (such as HoneyBook)
  4. Create a tentative roadmap with key timestamped checkpoints
  5. Write down any remaining background questions you have for your client

Bonus tip: make sure you review the names of everyone on the call so you don’t have to ask for them again. Taking the time to know the names of everyone in the meeting will make the client feel seen and start things off on the right track.

The final step to prepare for the kickoff call is to create a meeting agenda. The agenda helps your client know what to expect and gives them the opportunity to bring any additional information as needed. You should include the agenda in the meeting calendar invite. 

How to open the kickoff call

You’re finally ready to have your kickoff call! Before you dive into your agenda items, take time to build rapport with your new client. As soon as they join the meeting, warmly welcome them and connect with them.

Get to know more about them and build common ground so that they feel at ease and excited to work with you. You don’t have to overdo it, but it’s important to be genuine with your clients. They need to get to know you as much as you need to get to know them.

An easy way to spark conversation is to look at their social media before the call and find something interesting that you can bring up. For example, maybe they vacationed somewhere that you’ve always wanted to go to or they have unique hobbies you can ask them about. 

5 key questions to ask during the kickoff call

  1. Can you go over the goals and objectives of what you’re looking for in detail? 
  2. Who are the other key stakeholders that I should be aware of when working on this project? 
  3. What are your key performance indicators for the success of your project?
  4. What is your preferred communication method? 
  5. What is your ideal schedule for check-ins? Would you like an update daily, weekly, or monthly?

You can adjust these questions to fit the type of project you’re working on for your client. If any of their answers aren’t clear, don’t be afraid to ask follow-up questions so you get the information you need. 

Next steps after the kickoff call

After the call, send a recap email that briefly goes over everything you covered, the next steps, and a thank you note. Let them know that they can reach out with any additional questions.

Internally, make sure you record the meeting minutes and any important notes for the project. Now you’re ready to move forward with the project!

Important sections of the conversation

[4:29] Next steps after the kickoff call

[0:14] What is a client kickoff call?

[1:13] How to prepare for a client kickoff call 

[2:47] How to open the kickoff call

[3:36] 5 key questions to ask during the kickoff call

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