Updating pricing enables us to deliver more robust tools for the independent economy
At HoneyBook, we’ve spent the last 12 years deeply immersed in the world of independent businesses. What has guided us from the very beginning is the belief that your success is our success. From humble beginnings as an invoicing tool, we’ve grown alongside our community, continuously evolving to meet your needs.
As entrepreneurs ourselves, we know firsthand the challenges of running a business. What was once accessible only to big players—seamless online processes, integrated document management, and professional client experiences—was out of reach for independent business owners. As consumers, we also saw the flip of the coin—the struggle of manual check writing, printing and signing documents, and endless email chains, and we knew there had to be a better way.
Through it all, our purpose has remained beautifully simple: to enable anyone to craft a life on their own terms, and focus on what really matters: doing the work they love. Staying true to this purpose means keeping pace with the evolving needs of independent businesses, which is why we’re making a strategic investment in our platform.
Now, for the first time ever, we’re increasing our pricing. This change reflects our commitment to delivering the highest quality platform possible and to ensure you never outgrow us. We’re investing in innovation and building robust, cutting-edge tools designed to help your business thrive—without cutting corners.
We know a pricing increase is a significant change, but it powers our next chapter of growth and reflects the incredible journey we’ve shared. In 2024 alone, we delivered 80+ new features and enhancements, and we’ll continue innovating to create tools that boost operational confidence for independent business owners. Our promise is to grow with you, keeping advanced technologies accessible as you build your thriving business.
Guided by your feedback, we’ve identified and are investing in four areas critical for independent businesses.
1. Business efficiency: Transforming how you work
Independent businesses need tools that work as hard as they do. We’re investing in next-generation automation and AI that saves time and reduces manual tasks. Those using our AI features have booked clients 60% faster.
Upcoming enhancements include:
- Enhanced workflow Automations with smarter conditional logic, more flexibility and connectivity to tools and apps outside of HoneyBook.
- An ecosystem of integrations, designed to make HoneyBook work seamlessly with the tools you rely on daily, including QuickBooks and Calendly and with exciting additions like Canva, Notion, and Google Drive coming in 2025.
- HoneyBook AI, your behind-the-scenes, no-prompt-necessary assistant that anticipates needs and allows you to focus more on your client relationships and the work you love doing.
2. Client experience: Creating seamless connections
In today’s always-on world, we’re developing solutions that help you show up professionally while maintaining your unique style:
- Streamlined organization of conversations and leads through inbox and calendar integrations
- Enhanced project pipeline that better fits your unique process
- More flexible communication tools with granular control over emails and file sharing
- Smart lead nurturing and enrichment and priority notifications to help you focus your time effectively
- Simplified client interactions for payments, scheduling, and communication
3. Revenue growth: Powering financial success
We’re expanding our financial infrastructure to give you more ways to manage, track, and grow your revenue. In just the past few years, HoneyBook Capital has provided our members access to more than half a billion dollars—empowering countless businesses to invest in the equipment, team, and resources they need to grow. Building on this success, we’re continuing to innovate and enhance our financial tools to support your business at every stage:
- Additional client-friendly payment methods beyond Apple Pay and Google Pay
- Improved payment tracking and faster deposit times, so you always know exactly where your money stands.
- New tax hub with simplified 1099 management for US-based members
- Instant access to funds, enhanced financial visibility, automated expense tracking, categorization, and savings through HoneyBook Finance
- Expanded access to growth capital through HoneyBook Capital, so you can invest in your business’s next chapter
4. A platform that works as hard as you do
No matter how powerful the technology becomes, HoneyBook needs to feel intuitive and natural in your day-to-day work. In 2025, we’re doubling down on perfecting the fundamentals alongside our innovations.
We’re enhancing the core experience with:
- Streamlined navigation and task management so you can quickly move between projects and get more done
- Powerful global search that helps you instantly find any file, message, or project detail
- Personalized platform customization, letting you tailor your dashboard to match your workflow
- Enhanced mobile capabilities that keep your business running smoothly wherever you are
- Access to industry-leading business education through HoneyBook Academy, helping you scale with confidence
- A vibrant community platform where you can connect with peers, share insights, and grow together
Powering your success, with HoneyBook
Your feedback and experiences shape everything we build. As the independent economy continues to grow, we’re committed to growing alongside you—learning from your challenges, celebrating your successes, and creating solutions that help you thrive.
Every feature we launch is driven by our belief in the power of independent businesses to transform how we work and live. We’re honored to be part of your entrepreneurial journey.
– Oz Alon
